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Strategy, Insights and Stories

Take an inside look at the thinking behind our product strategy for REC+, including stories on the benefits of our software and new features for users. This section was added in September 2017.

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Progress in 2017 So Far

Written By Neil Whelan, Head of Innovation

"We have welcomed on board 20 new clients since the start of this year and pushed out 11 new feature releases, all fully tested and documented prior to automatic release across all sites via our overnight updates. This has ranged from the introduction of gift vouchers for retailers to a major re-engineering of our email system, Email Manager, to bring it to the same level of usability as other leading platforms whilst also integrating into lower cost Email Service Providers like Mailgun. We've also been moving sites across to HTTPS in line with industry-wide migrations, as well as encouraging those remaining users to update to fully mobile-friendly sites."

As an aside, our HTTPS migration tools have been used over 30,000 times worldwide to scan prestigious sites with up to 8,000,000 pages which is quite a robust engineering achievement, especially as we provide a free version together with paid plans. A further major milestone has been the introduction of Prospect Manager to the REC+ family, which allows simple management of sales prospects whilst offering powerful performance tracking features. Moving through the rest of 2017, our focus is shifting to the practical uses of predictive analytics to identify opportunities and provide informed business decisions for REC+ site users.


Big, New Prospecting Features

Released on 25th September 2017

Prospect Manager has had big new features added as part of its ongoing development drive, moving it from beta to general availability. This includes performance dashboards for sales agents, team leaders and sales managers; plus notifications when prospects open emails to read quotes, meaning agents know exactly when they move deeper into the sales funnel.

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How REC+ Has Made A Difference To Our Business

By Russell Butt, Business Manager at Forge Motorsport

“Moving to REC+ a few years ago was the best thing we ever did. We have had 10x the volume of sales on this software compared to previous websites. We are astounded by the amount of functionality available in the system, in fact there is more than we might ever be able to use. It certainly meets our needs and, importantly, we are working with a company that understands business rather than just being technical experts. Having said that, the online world has changed dramatically but nevertheless we are always kept up to date automatically. The bottom line for us is to see the cash come in.”


Competing With The Big Email Services: Major Update

Written By Neil Whelan, Head of Innovation

As part of our product roadmap to enable REC+ to provide core lead management functionality found in systems like Hubspot and the more recent upstart Sharpspring, we embarked on a total rewrite of our Email Manager module to make it as usable as Mailchimp - or better! This ended up being a much bigger task than we first envisaged, but the end result was an easy-to-use UI to at least match Mailchimp combined with integration into Mailgun and AWS. This last part provided an important commercial benefit to our users because it meant we could offer high volume email sending with around 40% reductions in costs compared to Mailchimp and other providers.

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Tackling The Move To HTTPS

Written By Neil Whelan, Head of Innovation

HTTPS enables the secure transmission of data over the internet from a computer to any website, including WiFi hot spots. Sites running on HTTPS have an SSL certificate and a visible green padlock in their browser to show the connection is secure. It helps stop criminals stealing valuable data that could be used for spamming or stealing identities entered via forms, such as logging in to a site, making a purchase or subscribing to newsletters.

Google Chrome, Firefox & other browsers are more aggressively displaying messages saying the connection to your site is not secure if it is not on HTTPS. In addition, Google uses HTTPS as a small ranking factor, so there's an SEO benefit to moving. To help our users move seamlessly to HTTPS, we offer a fully managed migration service using our specialist tools and have also updated REC+ to allow Strict Security and send CSP violation reports to our HTTPS Reporter tool for real-time monitoring.


Should I Use Open Source Software?

Written By Neil Whelan, Head of Innovation

At a recent sales meeting, I was asked why people should use a proprietary system like REC+ versus free, downloadable software like Wordpress or Magento. A sensible question since both systems are widely used across the globe. In fact I started out using open source systems! For me, the major problem is one of security because so many open source sites get hacked due to poor implementation, testing and hardening. In fact companies like Sucuri have grown into global businesses because they fix hacked sites. The other issue is one of cost since there are normally lots of tweaks added, which effectively renders it as a bespoke application. And that means a lot of upgrade costs. On the other hand, REC+ offers a large range of functionality out-the-box, has new enhancements added regularly following testing and security scanning and is continuously updated - all part of the small monthly service charge.

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