Important Announcement: Google Universal Analytics Retirement & Your Website

This bulletin applies to REC+ users who use Google Analytics to track their website metrics and have not upgraded to GA4. If you do not use Google Analytics or you are already using GA4 then you do not need to take any action.

Google officially retired its Universal Analytics (UA) platform in July 2023 and will be stopping all reporting & API access as of July 2024. 

This means that any remaining reporting connections between your websites and UA will cease to function. If you haven't already transitioned to Google Analytics 4 (GA4), it's crucial to do so now to ensure uninterrupted tracking and analysis of your website data.

Why the Change?

Google Analytics 4 represents a significant shift in how website data is collected and analysed. It's designed to be more privacy-focused, adaptable to future changes in technology, and better equipped to provide insights into the complex customer journeys that span multiple devices and platforms.

What Does This Mean for You?

If you've already moved to GA4: No action is required. Your website analytics will continue as normal.

If you're still using Universal Analytics: You'll lose access to your website data. It's essential to migrate to GA4 as soon as possible.

We're Here to Help!

We understand that migrating to GA4 can seem daunting. That's why we offer comprehensive support and services to make the transition smooth and seamless for your website. 

We have put together an in-depth article to guide you through making the changes.

Read how to migrate to GA4

Or if you prefer us to set this up please click Request Assistance to log a support call. Our charge for this is £95+VAT. You will need to be able to access your Google Analytics account for any changes to be made.

Get in Touch

Contact us today to discuss your GA4 migration needs and let us help you unlock the full potential of your website data.

Further Information

You can read more about this change directly on Google's support site here.

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