Understand Your Customers Better Using NPS, CES & CSAT Ratings

Surveys enable you to capture a range of data from your customers which you can use to make improvements to your website, products and service to drive more recommendations and more sales.  We added a new ratings field into our Form Builder system to allow you to collect this data without the need to pay for 3rd party services.

Customer Effort Score (CES) collects how easy it was to use your website to place an order. This helps you iron out any kinks in your process as well identifying possible improvements you can put in place. This form is typically set up on the 'thanks' page in the checkout process.

Net Promoter Score (NPS) typically asks a simple question: "How likely are you to recommend us to a friend". This is effectively a measure of brand loyalty and can be sent out as an email through the Email Tasks program.

Customer Satisfaction Score (CSAT) measures how good a service you have given and can be included as a link in emails out by support teams following a support request.

This is highly valuable data that can be shared throughout your business to benchmark your progress and drive continuous improvement. You'll wonder how you did without it!


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