People searching to buy online are heavily influenced by social proof. Indeed, research showed over 75% of searchers are influenced by what is still the strongest social proof - the online review. REC+ allows you to collect product reviews online via the in-built review system or by integrating with 3rd parties including Google Reviews and Reviews.co.uk, our favoured UK engine for ecommerce sites. Let's focus on their service for now.
Reviews.co.uk collects reviews 2 types of reviews, about a company / service as well as purchased products. These ratings can then be sent into Google to give you star ratings on your ads. Searchers are more inclined to click on your ads since there is more social proof you are the right business to deal with.
They also offer an Expert Answers system that you can embed into your web pages so that visitors can ask questions and receive an email reply from you, which you can also make public thereby helping other visitors to your site. This information can also be used to improve your overall product page content.
Perhaps a less well-known feature of Reviews.co.uk is that they aggregate ratings for up to 3 competitors so you can benchmark your position as well as seeing NPS scores and even what core technology your competitors are using to power their website - useful in understanding what features they may have which you don't. An extra tip on this is to simply go and make purchases on competitor sites to examine their end-to-end checkout experience and implement improvements to your own site.
We are authorised Reviews.co.uk partners and have experience in implementing their service. Get in touch with us for more information.