Two major new feature sets have been added to our Advanced Edition of REC+ to help track issues stopping ads appearing in Google and to increase revenues based on segmenting customers based on purchasing patterns and displaying suggested products in their account area.
Google Merchant Centre Summary & Alerting Tool
Advertising on Google? Don't miss out on sales! Make sure your products are able to be advertised on Google Ads with this essential monitoring and alerting tool.
How GMC Works
Products are uploaded from your website to Google Merchant Centre (GMC) to then be advertised within your Google Ad campaigns. GMC has strict conditions on whether a product is set up correctly to be advertised.
What This Tool Does
This tool enables you to monitor higher level account issues and which products have issues according to GMC and send out email alerts to staff plus to be able to view them on a summary screen within Admin which is easier to access rather than logging into GMC. The issues shown are a direct reflection of how GMC reports them. More features will be added over time.
Customer Sales Classifications, Sales Summary & Product Discovery
These features help you achieve greater revenues by better understanding your customer base in terms of their buying patterns, performance against annual targets and showing customers best selling products & categories they haven't previously purchased, plus producing customer-based reports. This feature set comprises:
Classify customers according to their sales performance and risk levels
Measure customers actual v target revenue over a 12 month period
Individual Customer Reporting
Use Report Builder to build customer-specific reports which can be printed / saved as PDFs
Sales Summary & Product Discovery
Show trade/distributor customers a summary of their sales on their account page and display other popular categories & products they haven't yet purchased